New Pepsi Skinny
I’ve gotta say, as much as I like the new look of the diet Pepsi can, I don’t think it was a good move to market as such during New York Fashion Week. It hits a sensitive spot for many women (and men).
According to Ad Age, the can is actually supposed to represent the idea of “getting the skinny”, the inside scoop of the fashion culture. Unfortunately for many, it also represents the other side of skinny society thinks of when they think of fashion. The product itself with its newly redesigned can gives off the idea that the company and society believes being skinny should be celebrated as attractive.
Though it may go against Pepsi’s motives, I think it would have been a better move to change the original Pepsi’s can as well. It would soften the blow of the skinny Diet Pepsi can, and become Pepsi’s new look.
The can is new and it looks great, but the marketing team went about it the wrong way. ”Getting the skinny” is not what the average person will think of when you place the new can next to the words “The New Skinny Can”. And since Diet Pepsi is the official sponsor of NY Fashion Week, they could have played with advertising for a clearer message.
